5 ways to make your QR code Quick and Responsive

  If you have been out and about recently or made a purchase, you will have spotted a square with squiggly lines. It will be displayed on the side of products and is now increasingly being used to promote goods and services from cosmetics to films and more. These squares with squiggly lines are QR [...]

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Are you for Real?

You are looking for a presentable, well-spoken sales-person and a CV hits your desk. You hold your phone over the page and the job applicant springs to life (a la Princess Leia) on the page and introduces him or herself with a little spiel. You get a good general impression and the applicant may be [...]

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SMS – the new telemarketing?

Just after the dust has settled after the 5th November fireworks, another firecracker hits the US mobile marketing arena: Papa John’s. As I read through the potential fall-out from this case, I must that I am not at all surprised by how it came about. In a nutshell, Papa John’s pizza chain is facing a [...]

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Are you a firework or a damp squib?

Straight after the sweet-fest of halloween we are beset by the fireworks of the 5th of November.  Most people love the camaraderie of an evening around the bonfire watching the explosions; I know one Guy who doesn’t. Sorry that one went off rather like a damp squib. Which brings me to today’s topic. Last time [...]

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Get with the zeitgeist already!

In the last post, I discussed the idea that businesses are missing out on the slice of custom pie that mobile has to offer. The fortunate (or unfortunate for some) thing is that this slice will get bigger and bigger. I do not want to resort to industry statistics but the use of mobiles over [...]

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Are you in the mobile void?

It’s been a hectic autumn so far, with the kids going back to school, the weather turning cold and wet (as opposed to just wet in the summer) and Apple’s iPhone 5 taking the world by storm. Yet, through all this activity, one thing has remained in a sad state of flux or even apathy: [...]

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Mobilising Your Business

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app for it oxford was formed to offer comprehensive mobile marketing consultancy services to local businesses. You can count on our Consultants’ 15-plus years experience in professional publishing, marketing and IT in the UK.

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Clowning around

Clowning around It was the best of days, it was the worst of days, it was a harbinger of sport, it was the precursor to the couch-potato, it was a celebration of fast runners, it was a celebration of fast food, it was the spring of hope, it was the summer of … rain. And [...]

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